International Marketing

9/6 - 27/6 2008

MLI26C010
6 ECTS cr
The course qualifies for the following concentrations: MKT, GB

Instructor: Ilkka Ronkainen
Degree: Ph.D. (University of South Carolina, USA)
Title and affiliation: Professor of Marketing and International Business, Georgetown University (USA)

Course description

An exploration of concepts, practices, and research in international marketing. Topics in the course focus on the methods and practices of international marketing, planning for international marketing, developing cross-cultural approaches to marketing, the challenges of political and legal conditions, and cultural and ethical considerations in marketing.

Learning outcomes for this course, upon successful completion, include the ability to:

1) know and understand fundamental concepts of international marketing, 2) know and understand diverse methods and practices of international marketing, 3) assess import and export marketing strategies, 4) perform competitive analyses of international markets, 5) develop and assess comprehensive international marketing plans, 6) understand ethical and cultural dimensions of international marketing, and